
Explorations on purpose, psyche, and liminality from an imaginal and astrological perspective as guidance through these creatively chaotic times.
The Sun is your CEO
When we are looking to do business, not in the usual way that has been done in the last couple of centuries, we have to look at different ways to craft and market it. We know that traditional marketing and advertising need a revolution, and astrology for business is a potent instrument in this reinvention. Current marketing needs to shift its focus from a scarcity mentality and the rules of demand, to make way for self-expression of our inherent gifts, a sense of purpose, and connection to meaning. In other words, astrology for business is a way we can craft an aligned brand that is coherent with our sense of purpose and meaning.