From a very young age, I was fascinated by the idea of discovering my life’s calling and purpose. In my vivid imagination, I thought an angel messenger would come and speak my calling to me, clearly letting me know what I was here to do. My Catholic teachers planted the idea that God would let us know our calling; I started quieting my mind to ensure I wouldn’t miss the summons.

As an art form and symbolic language, Astrology has illuminated the path for humanity’s evolution in consciousness for eons. However, as we evolve, so does Astrology and the way we engage with it. We now know that the Observer affects what is being observed, revealing how all things are interdependent. This understanding dramatically shifts how we work with Astrology in our lives. 

The interdependence of our ability to acknowledge and observe affects how we approach the lens through which an archetypal approach to astrology helps us make sense of our world and our place in it.

When we are looking to do business, not in the usual way that has been done in the last couple of centuries, we have to look at different ways to craft and market it. We know that traditional marketing and advertising need a revolution, and astrology for business is a potent instrument in this reinvention. Current marketing needs to shift its focus from a scarcity mentality and the rules of demand, to make way for self-expression of our inherent gifts, a sense of purpose, and connection to meaning. In other words, astrology for business is a way we can craft an aligned brand that is coherent with our sense of purpose and meaning.