Astrology for Business & Branding
Astrological archetypes serve as our compass when we are branding and crafting our businesses.
C.G. Jung considered archetypes to be forms or images of a collective nature, spreading across geography and cultures. Archetypes show up in myths, fairy tales, but also in our individual lives.
The origin of our understanding of archetypes started with the Greek philosopher Plato. Plato spoke of ‘elemental forms’ or ‘ideal forms,’ and he saw them as IDEA structures that formed a template for our material reality. Before a tree is a ‘tree,’ it exists in its ideal form as a tree. So the closer a physical tree is to its ‘ideal form,’ the more robust is its frequency and resonance.
When we are looking to do business, not in the usual way that has been done in the last couple of centuries, we have to look at different ways to craft and market it. We know that traditional marketing and advertising need a revolution, and astrology for business is a potent instrument in this reinvention. Current marketing needs to shift its focus from a scarcity mentality and the rules of demand, to make way for self-expression of our inherent gifts, a sense of purpose, and connection to meaning. In other words, astrology for business is a way we can craft an aligned brand that is coherent with our sense of purpose and meaning.
The Ancient Symbolic Language of Astrology
Astrology is a symbolic and archetypal language that has accompanied humanity’s evolution for eons. It is profoundly multi-layered and complex, but it allows an almost infinite amount of material to work with when birthing an archetypally aligned business.
For this very reason, astrology’s symbolic language is a potent business ally. Thus, astrology serves as our roadmap into the archetypal landscape of business and branding.
Our starting point in this archetypal journey is through our SUN SIGN.
In practical terms, astrology helps us navigate the business world, with its branding and marketing elements, much like the ancients navigated the oceans guided by the stars.
The importance of the Sun in astrology and business branding.
Our Sun and the sign it is in embodies our essential character. It symbolizes our path, goal, and what is fundamental for our lives. It is how we express our creative yang aspect in the world. The Sun reflects how our consciousness expresses itself, speaking to our physical and spiritual vitality. Ultimately, the Sun reveals our path of self-realization, for its goal is to become more fully what one inherently is. Wherever the Sun is in our birth chart, it is where our heart shines, where we sing our Song.
Giving expression to your Sun via the birth of your business
By understanding the archetypal expression of our Sun Sign in more depth, we are gaining valuable insight into the gifts we have for the world and how our shadow is most likely to challenge us further into our heroic journey.
The SUN is the true north of our business. The Sun illuminates our WHY for birthing a business, and it reveals how we can best express this in the world.
When it comes to your business branding, the Sun illuminates its key messages and how to gain visibility. For example, imagine you’re invited to give a TEDTalk on your business.
Your Sun Sign informs how you’ll bring your TEDTalk to life.
Understanding your Sun’s desire will help you unveil the key messages of your business and its purpose, intention, and direction. Your Sun Sign is the driving force of your business, and it shows you how you can feed and achieve your heart’s desire.
A snapshot around the elemental wheel
To give you a taster, let’s have a quick whirl around the elemental wheel and explore the key concepts and the kryptonite that can play out in your business and its branding with the Sun through these signs.
First, a note on kryptonite. This aspect can hinder your progress, showing up as hindrances or manifesting shadow aspects in your business. Nevertheless, these can also reveal your clients’ very issues and come to you and your business for help.
Let these key concepts and words serve as a reflection point for you to examine your brand through the lens of astrology for business.
Fire
Aries, Leo & Sagittarius
- Key concept: confidence and initiative.
- Powerful ability to touch one’s/another imagination.
- Help others (or one) dare to express their inner world in creative forms.
- Kryptonite – a mediocre, bland life.
Earth
Taurus, Virgo & Capricorn
- Key concept: innate understanding of how the material world functions.
- Security and balance in systems and the repetitiveness of rituals.
- Tactile – the sensuous of the physical world.
- Kryptonite – not feeling useful.
Air
Gemini, Libra & Aquarius
- Key concept: the mind’s perception of the world shapes reality.
- Rationalization of emotional pain through the power of reason, perspective, story, and mindset.
- Kryptonite – ambiguous messages and dishonest communication.
Water
Cancer, Scorpio & Pisces
- Key concepts: empathy, deep emotion, and feeling response.
- Learning/teaching the worth and truth of what is in the heart and what is ineffable.
- Kryptonite – emotional manipulation.
What do the other planets have to say?
While the Sun is your CEO, it does have its court.
The other planetary archetypes have their gifts to share and ways to help us on our business journey. The birth chart itself, be that your own or your business’ natal chart, illuminates even further how you can understand the inherent archetypes of your life and business and how they intersect.
All other planetary archetypes serve as our branding and marketing team, each playing a specific role that benefits the whole. It’s always wise to see the entire chart and how the planets relate to each other to get a complete picture. My invitation to you now is to start with your Sun Sign (or the Sun Sign in your business chart) and see how it’s showing up in your business branding.
